Why Word Counts Matter to Build Powerful SEO Strategy?

How many words could be ideal for SEO? – There is no clear answer to this question yet. Content marketers, the best SEO company in India, and even digital marketers become clueless when the question has been raised. Many of them believe long contents – probably approx. 2000 words – are ideal for SEO. On the flip side, a few claim that 500 to 600 words’ contents are SEO-friendly.

What’s the truth?

How will you craft your website content strategy that meets with SEO tactics?

“To stable your website position on the first page of Google search, your content should be around 2000 words.”

– Is it actually so? How many of you believe in it?

Let’s unwind the truth about the correlation between word count and SEO strategy.

The content length depends on two factors – (1) Search intent, (2) Crafting content to drive links.

In this article, we will discuss how word counts impact SEO strategy.

This guide focuses on,

– Why only long term articles?

– Importance of backlinks

– Search intent

Take a clear insight,

Long-term articles – Why SEO believes in it?

You might have been suggested to consider 2000 words’ content with a well-optimized H1 tag on your website. Many geeks believe it is a ninja technique to earn potential traffic and stabilise search engine position.

The sources indicate that longer content rank high in Google’s search results, and an average ranking page result contains 1,890 words’ content – SEMrush.

After Google’s update, the situation takes a new turn – now, SEO Ahmedabad geeks focus more on search intent, content quality, and authority rather than sticking to specific content length guidelines.

Another term to consider – backlinks

Ahref has conducted an in-depth analysis in 2018, which denotes – Around 2 million websites stand in the favour of longer contents. As per their study, the standard length of any article is around 800 words.

This is still unclear.

Again, a survey has been held in 2019 in which around 912 million blog posts were reviewed to discover long-term articles with backlinks that could be a table-turning trick for SEO.

There are still biased opinions on it – “long content gets around 77.2% more links with compare to short articles. Hence, long term articles are more preferable.”

A real twist happened in 2018 when Ahref reported that 91% of websites don’t get organic traffic, which is because they don’t put efforts into backlinks. Therefore, the controversy of content length and ranking factor should be taken from both angles.

It’s a complete myth that longer contents can rank better.

Everything in the way of ranking is interconnected. It is because, long contents lead to more links and with more links, and there are chances of better ranking and more organic traffic. Hence, rather than believing into longer contents can win the game, make your SEO strategy stronger with better content quality, graphics, website loading, bug-free, user-friendly, mobile-friendly, and the most importantly – Informative.

Search intent is a master key

While focusing on the content length, content marketers, somehow miss the actual content goals. Instead of putting efforts into long & tedious contents, it’s better to clarify search intent before you craft.

Let’s understand this with an example,

The search query “how to create a website”, which rank on the first page of Google and talk about lots of things within 1000 words before answering the actual question. – This will simply become the apathetic reading experience.

Thus, it is suggested to do thorough research on search intent before you make any content or SEO strategy.

We suggest you turn your content upside down, instead of stretching the motive of content, give an answer to the question in the first paragraph. Start with the single line answer, first.

Answer the question first, and then go into detail so that readers love to continue reading.

In a nutshell,

Above all factors affect your content length as well as an SEO strategy. So, be mindful while crafting the content; don’t stick to a specific length instead, focus more on the content quality.