In the world of digital marketing, many new and old marketers are hunted down by what we call ‘zombie myths’ or ‘zombie lies. ’

Zombie myths are those which are never debunked and highly believed even by some experienced SEO executives.

In today’s topic, we will debunk it for good.

The Myth: Links don’t work anymore

• The Truth: Links are very much alive and aren’t any close to dying.

Suppose you have the best content in the world but no links, your website will get zero visibility. For a better visibility, you need links to reach maximum users.

But make sure that your links are legit and have topical relevancy.   

The Myth: SEO is all about keyword density

• The Truth: This is very old fashioned.

If you have been prioritizing keyword density for ranking high and getting more traffic, you might be in the Dark Ages.

Stuffing keywords doesn’t work now.

Today’s Google is smarter, and it has long passed the keyword strategy.

However, you can still use keywords or certain words multiple times in the content, but it will not do any good in getting a high ranking.

Takeaway Tip: Focus on the context of the content and make it as informational as possible. Google is a sucker to unique and informative content. 

The Myth: Do what big brands do

• The Truth: What works for one site may not work for the other

Do you remember the old saying, “Would you jump off a cliff just because your friend told you so?”

The same implies here!

The history is proof of dozens of websites copying each other’s decision because they thought the other website might know a secret that they didn’t.

Seriously, don’t do this!

Unless you see a massive change in the metrics, don’t believe anything or anyone.

Each company is different, and your users might have different queries and expectations for your website than others.

Never copy a brand. Build your unique strategy by focusing completely on your audience and see if it works.

The Myth: Duplicate Content leads to Penalties

• The Truth: There has never been a penalty for duplicate content!

Google indeed has a duplicate content filter, and it uses it to see whether two pages have the same content. This makes sure that Google ranks only one content for a query, and it makes perfect sense because why would anybody want to see the same content for the next two or five results?

But, you can always rewrite your content. Just rewrite the content you fond online without changing its sense and see how well your website will rank.

Having too many duplicated items in your content will affect you with the Panda algorithm, but it’s about the website quality rather than any legal or manual action.

Takeaway Tip: Duplicate filter is not only applied on the website content but also on meta description and titles. So make sure you rewrite them well.

So make yourself immune to all these myths and focusing on what’s logical, realistic, and good for your website.

For better support, hire the best SEO company in India.